A collectable is any item whose value increases over time or is predicted to do so. Collectables can be a smart, alternative investment opportunity – a collectable is valued at a much higher price than it was originally purchased for. This is usually due to popularity or rarity.
From vintage cars to valuable toys, here are some of the best things to collect today – including one of the most talked-about assets in the alternative investment space: art.
- Sports Memorabilia
- Classic Cars
- Rare Coins
- Antique Jewellery
- Toys and figurines
- Comic Books
- Vintage Watches
- Contemporary Art
1 - Sports Memorabilia
If you’re a sports fan, why not use your sports knowledge to collect sports memorabilia? There are so many cool things to collect related to sports, such as:
- Sports trading cards (e.g. baseball, football, F1)
- Signed shirts and equipment
- Vintage posters
- Limited-edition merchandise
Iconic memorabilia from famous athletes or championship events can sell for thousands – sometimes more. Condition, provenance and timing are key to unlocking value.
2 - Classic Cars
Classic car investment is a great option if you love cars, blending passion and investment potential. Though you will need a lump sum to get started, and maintenance, insurance and other costs can be expensive, the right vehicle can appreciate significantly.
Look for limited-production models, strong provenance and original features. Cars from the ‘60s, ‘70s and ‘80s are particularly sought-after – especially those from brands like Ferrari, Porsche, and Jaguar.
Collecting cars isn’t just about the money for most people. Instead, many people consider it a passion project that can help you generate wealth.
3 - Rare Coins
Coins are a great investment option and have long been a favourite among collectors. The numismatic value (the value beyond the face value) can vary depending on minting errors, historical significance, condition, and of course, rarity. Some coins to consider investing in include:
- Pre-decimal British coins
- Proof coins and limited editions
- Error coins (e.g. misprints)
- Historic gold or silver coins
Although most coins are worth their face value, certain coins can be worth thousands of pounds. For example, in 2016, a 1933 penny (with only four in existence), sold for a record price of £72,000.
If you invest in coins now, whether it be a rare 2008 pound coin or a rare 2009 50p coin, there is a chance you could sell it for a huge profit in a few years.
4 - Antique Jewellery
Jewellery is a popular investment for many – not only does it look great, but can sell for much more than its original purchase price. Antique pieces made from gold, platinum or featuring precious stones like emeralds and diamonds sell for a profit further down the line.
If you’re considering investing in jewellery, look out for:
- Vintage or antique designer pieces
- Items worn by iconic figures
- Complete matching sets
- High-value materials and gemstones
Celebrity-worn jewellery or iconic film pieces (think Audrey Hepburn or Marilyn Monroe) are especially desirable. The provenance (and of course, certification) can drastically increase value.
5 - Toys and Figurines
Toys aren’t just for children. Nostalgia sells – and toy collecting is a perfect example of that. Figurines, toys and dolls linked to iconic franchises can be extremely profitable – for example, Star Wars or Harry Potter figurines often sell for higher than their original purchase price.
Some toys and figurines to watch out for include:
- Star Wars figurines (some 1970s–1980s editions selling for over £10,000)
- Disney dolls and limited edition series (some selling for over £3,000 on auction sites)
- Beanie Babies (especially rare 1990s models)
- LEGO sets and discontinued ranges
6 - Comic Books
Comic books combine pop culture and scarcity to deliver strong returns. First editions or issues featuring the debut of major characters can fetch six-figure sums at auction.
Some comic books to look out for include:
- First appearances of key characters (such as Spider-Man or Batman)
- Limited print runs and variant covers
- CGC-graded comics in pristine condition
Superhero franchises are booming, which means that the value of key comics is rising too.
7 - Vintage Watches
Luxury watches are becoming a status symbol – and more and more people are investing in them. Some top brands to consider investing in include Rolex, Omega and Patek Philippe – brands that are considered timeless.
Some investment-worthy features include:
- Limited editions
- Historical significance
- Original parts and box/papers
- Renowned Swiss craftsmanship
Be sure to keep your watch in excellent condition and store it in a safe space.
8 - Contemporary Art
Art is a fast-growing collectable category, especially among younger investors. The right artwork can appreciate significantly, and it's a great way to diversify your portfolio.
In 1993, a Jean-Michel Basquiat piece was valued at $77,300. By 2020, it sold for $4.59 million.
Online art sales have surged in recent years, opening up the market to more investors than ever. Whether you're interested in blue-chip names or emerging talent, the right guidance can lead to strong returns.
Invest in Collectable Art With Grove Gallery
Looking to collect contemporary art? We’ve got you covered. Our team of art experts at Grove Gallery can help you build a profitable collection, with annual growth between 8% and 12% on average.
We advise both new and seasoned investors, offering access to curated works from artists like Banksy, Warhol, Keith Haring and more.
Visit our Fitzrovia-based London gallery, just a short walk from Tottenham Court Road, Goodge Street, and Warren Street Tube Stations. Alternatively, call us on +44 020 8103 4905 for more information.
