The art world can be difficult to navigate, and it can be tough to know where to start when purchasing art.
Arguably, buying art from already established artists is much easier – you are able to effectively research their history and gain insight as to whether it is a good investment or not.
With new artists, however, there is much more to consider – so read on to learn more about the benefits of buying art from new UK artists, as well as some factors to consider before adding new artwork to your art collection.
Why Buy Art Made By New UK Artists?
There are many benefits to investing in art from up-and-coming artists. First of all, artwork created by new and emerging artists is much more accessible and affordable than blue-chip artwork and old masters.
Before an artist ‘makes it’ in the art world, there will likely be much less competition for their pieces of art.
Likewise, new artists usually sell their artwork for a much lower cost than already established artists – of course, until they build their reputation in the industry and gain a following.
Another key benefit of buying art from new artists is that you’re allowing them to build their reputation and develop their craft. Ultimately, purchasing art from new artists allows them to sustain their careers and continue doing what they love.
New artists may not be big names now, but could potentially develop a solid reputation in a few years. The artwork you buy for an affordable price could rocket in value over the years, meaning you could sell it further down the line for a huge profit.
What To Consider When Buying Art From New UK Artists
There’s plenty to consider when purchasing art, but you may need to be a little more clued up if you’re wanting to invest in new artists. Investing in blue-chip artists is much less risky, as blue-chip artists have already developed a solid reputation for creating profitable artwork.
New artists, however, have not reached this stage yet – and this is why it’s important to conduct thorough research. Many people decide to work with an art advisor to guide them through the process and help them to determine the best new artists to purchase from, or the best painting to invest in.
The Artist’s Style
Art is not just an investment – it’s something that can brighten up a room, lift your mood and can also be a conversation starter. Essentially, art can be an extension of your personality – so choose an art style that you love.
If you’re looking for art to frame and hang in your home or business, think about the colours and overall design of the piece. Choose something that will match your aesthetic or your existing art collection.
Likewise, consider what medium of art you want to purchase. Are you looking to buy illustrations, pencil art, art prints, ceramics, sculptures, or oil paintings? Be sure to have something in mind before approaching an art gallery or attending an art auction.
Art from new artists will not always generate profit, so first and foremost, choose art that speaks to you to add to your collection.
Although art from new artists will be considerably more affordable than art from established artists, it’s important that you have a budget in mind before making an investment.
If you’re working with an art advisor, inform them of your budget beforehand so they are working to your price range. That being said, don’t be afraid to go slightly over budget for a piece of art that you love.
Where You’ll Source The Art
There are several places where you can purchase art created by up-and-coming artists. Art fairs can be a great place to discover a rising star in the art world. Art fairs occur in most major UK cities throughout the year, featuring art from up-and-coming artists as well as blue-chip artists.
Many people source art from art auctions – however, at most art auctions, you’ll find work from in-demand emerging artists as well as established artists. Why not search online for artwork? The online art market is booming, with more and more people looking online to source new artwork for their art collections.
Social media can be a great place to discover new, local artists in the UK. More and more artists are utilising social media to gain a following. Artists that have developed a strong following online are known as red-chip artists. Check out this blog to learn more about red-chip vs blue-chip art.
Art Galleries can also be a great way to view and purchase art from new artists. Art galleries aren’t just home to old masters and blue-chip artwork, but can also host exhibitions from new artists too.
Invest in Art From Emerging Artists Today
Whether you’re looking to add to your existing art collection or you’re just starting your art investment journey, Grove Gallery can help you make the right investment in art.
We understand that the art market can be confusing, and you may not know what art is best to invest in, or which artist is likely to become a rising star.
This is why we are home to an impartial art advisory service and can share our wealth of knowledge and experience with you to increase the chance of a successful investment.
On average, you can generate an average of 8% to 12% profit from art per year. It’s not just purchasing art that we can assist with; we can also be on hand when it’s time to sell art for profit.
Visit our London art gallery today – you can find us in Fitzrovia, London. Alternatively, call us on 020 8103 4905 if you’re interested in investing in art.